PROJECT CASE: PAYLELE
Paylele is an exciting money-transfer app based on the Stellar cryptocurrency platform. We will showcase our design work for the main Paylele website and the mobile/desktop money-transfer app itself.
Paylele Case
About Project
The Paylele website seeks to attract the mainstream, as well as small and medium-sized businesses. For that reason, we opted for a clean, simple, and vibrant design in order to generate excitement around the features of the app: a clean design to ease up business folk, and a simple and vibrant design to stay relatable to everyday folk. By emphasizing the usability and simplicity of the money transactions, and by keeping behind a curtain the complexity of the underlying technology, we aimed to generate buzz in the general audience that may or may not be technologically inclined, even mom and pops or small business owners.
This same design pattern was employed when creating the interface for the app itself. The goal was to make the transactions are simple as possible and for the tracking of transactions to be as easy as reading a call log on your cell phone.
1
COLOR PALETTE
We chose a near-black background color in order to highlight the quality, seriousness, and strength of the Paylele application, and for their brand to exude confidence, necessary since Paylele is a mainstream and a Business application all at once. We then added in accents of bright colors such as yellow and blue.
Yellow is mostly associated with gold and money, which is perfect for a payment system and everything related to the use of money. Blue, in turn, helps to evoke a feeling of permanence, stability, and reliability in Paylele.
2
TYPOGRAPHY
3
LOGO DESIGN
4
WEBSITE DESIGN
MOBILE MOBILE MOBILE MOBILE MOBILE
5
PAYMENT SYSTEM
The payment system is an application that is designed with aesthetics and simplicity in mind. By making the interface similar to a call log, and with industry fonts and widgets, the Paylele app seeks to offer peace of mind to its users through a straightforward and clean interface.
RESULT OF PROJECT
The Paylele Website and Payment System stand together as models of simplistic design in a typically complex world that is cryptocurrency. With its classy and straightfoward design, the software around Paylele is just right to attract people to hop onto the system.
This is the result of passionate work on the logo, the user experience of the payment system, the look and feel of the website, prototyping, and more, in a harmonious and unified approach.
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